Main Booth Hall7 BoothE 17
Nilo flies to Beautyworld Middle East presenting new ideas and iconic products
The 24th edition of the Beautyworld Middle East in Dubai, the most important fair for the hair and beauty market in the Middle East, is coming. Once again, this year, Nilo - SPA industry will participate by presenting its products to visitors, in collaboration with Nazih Group, the historical partner of Maletti Group in the Middle East.
Nilo, specialized in the production of furniture and equipment for spas, wellness centers, beauty salons and hotels, will exhibit some iconic products from its collections and the Madeleine chair, from the new collection designed by Maison Sarah Lavoine, a famous French designer and one of the contemporary reference points in the world of design.
The fair, organized by Messe Frankfurt Middle East, will last three days, from April 15th to 17th, at the Dubai World Trade Center. With 25 halls, 62 participating countries, 35.000 expected visitors and 1750 exhibitors, the fair is once again a reference point for the beauty sector in Middle East region. The organizer, following the growth of the fair which in recent years has seen a progressive development, has acquired two new halls and the Hair, Nails and Salon supplies part will move to halls 7 and 8.
Nilo will be exhibiting its products in Hall 7, in a space inside stand F19 of Nazih, the company’s distributor for the Middle East, which, this year, will celebrate its 44th anniversary. The brands of the Maletti Group are flagship brands for Nazih, recognized throughout the Middle East thanks to their value and expertise of Made in Italy. The 24m² space dedicated to Nilo follows the concept of the brand's stand during Cosmoprof Bologna 2019. In particular, the central part of the stand is inspired by the painting of Italian artist Giorgio De Chirico. The result is an elegant and welcoming space where the products of the Scandiano-based company find their place, perfectly integrated with the stand environment and well exposed to the public.
First of all, the exclusive Madeleine chair designed by Maison Sarah Lavoine. The refinement of the shapes is combined with the colour pink, one of the predominant colours in the production of the French designer. The essential and extremely feminine lines give a touch of elegance to the environment, making it the ideal place to enjoy relaxing moments.
Alongside this, we find the Foot Basic chair for pedicure treatments. The chair is equipped with a comfortable tilting leg rest and a sliding seat, adjustable with a manual pneumatic control. Covered with skay, Foot Basic can be completed with hydro-massage and LED design system.
Three beds enrich the selection of products. First of all Iris Luxury, a multifunctional bed with four treatments and massage motors. With electrically adjustable height, backrest and leg rest, Iris is made with ennobled wood and equipped with a mattress with foldable armrests and a storage compartment. A LED light completes the customer’s relaxing experience.
The “Excellence” line includes the multifunctional bed Omnia, with three motors. With the possibility of adjusting the height, backrest and leg rest, Omnia is suitable for giving the customer an unforgettable relaxing experience and for various treatments.
The circle is closed by the Total Body bed, perfect for various treatments as manicure, pedicure, reflexology and face and body treatments.
Nilo’s refinement therefore completes the stand by Nazih, which has always believed in the potential of Maletti Group distributing its products in the Middle East and exhibiting them during the Beautyworld Middle East. An unmissable appointment to get to know the Nilo company and its proposals, always functional for the operators of the sector and in line with the contemporary design. In fact, Nilo has always pursued the ideal of design combined with the ongoing research which make its products innovative and always in step with the needs of the market.